Headlines & Crossheads

Body CopyCTAsHeadlines & CrossheadsEmail CopyWeb CopySubject Lines
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PPC Landing Page Teardown: Show Me The Product

PPC Landing Page Teardown: Show Me The Product

Part 4 of 4: A lesson in showing AND telling from Workamajig.

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
+2+2
PPC Landing Page Teardown: When Bold (Unsupported) Claims Backfire

PPC Landing Page Teardown: When Bold (Unsupported) Claims Backfire

Part 3 of a 4-part PPC landing page teardown series

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
+2+2
Landing page teardown: When logo bars tell the wrong story (and how to fix it)

Landing page teardown: When logo bars tell the wrong story (and how to fix it)

Part 2 of a 4-part PPC landing page teardown series

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
+2+2
4 (not boring) ways to nail your landing page copy

4 (not boring) ways to nail your landing page copy

A Teamwork PPC landing page teardown. (Part 1 of a 4-part PPC landing page teardown series.)

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
+1+1
Conversion rate optimization lessons for your PPC landing page hero

Conversion rate optimization lessons for your PPC landing page hero

How folk can turn a good PPC landing page into a great PPC landing page

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
+2+2
An ode to optimized pricing page headlines and subheads

An ode to optimized pricing page headlines and subheads

See how Tally uses their pricing page hero to fight an industry “enemy”

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
+1+1
Are you putting too much pressure on your homepage headline?

Are you putting too much pressure on your homepage headline?

Hint: The answer is probably yes. This might help.

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
+1+1
How to make your headline memorable

How to make your headline memorable

See how Whimsical uses one simple trick to write copy that sticks

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
Loop & Tie and the Principle of Unity

Loop & Tie and the Principle of Unity

How a few words can create a powerful sense of belonging—and why that really matters for conversions.

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
Loop’s Facebook Ad and the Vividness Bias

Loop’s Facebook Ad and the Vividness Bias

How to write hooks that live rent-free in your reader’s mind

Carolyn Beaudoin
Carolyn Beaudoin