Email Copy

How to eff up your sales email automations

The unfortunate story of a well-known B2B software’s marketing-sales misalignment

How to leverage loss aversion to boost subscriber upgrades

See the Loom AI email that works hard to boost ARPU

How to write irresistible CTAs for your warm outreach emails

See how one strategic CTA saves an otherwise-mediocre email

A Basic Arts Subject Line and the Principle of Consistency

How this subject line went after the jugular—and why it paid off

Rover’s Subject Line and the Curiosity Gap

How to write subject lines that get an immediate open

Sephora’s Latest Lines Email and the Novelty Bias

Sephora’s Back-in-Stock Email and Loss Aversion

Sephora’s Replenishment Email and the Self-Reference Effect

Sephora’s Review Email and the Warm Glow-Giving Effect