Subject Lines

A Basic Arts Subject Line and the Principle of Consistency

How this subject line went after the jugular—and why it paid off

Rover’s Subject Line and the Curiosity Gap

How to write subject lines that get an immediate open

Sephora’s Latest Lines Email and the Novelty Bias

Sephora’s Back-in-Stock Email and Loss Aversion

Sephora’s Replenishment Email and the Self-Reference Effect

Sephora’s Review Email and the Warm Glow-Giving Effect