Body Copy

PPC Landing Page Teardown: Show Me The Product

Part 4 of 4: A lesson in showing AND telling from Workamajig.

PPC Landing Page Teardown: When Bold (Unsupported) Claims Backfire

Part 3 of a 4-part PPC landing page teardown series

Landing page teardown: When logo bars tell the wrong story (and how to fix it)

Part 2 of a 4-part PPC landing page teardown series

How Asana uses numbers to write memorable body copy

One simple tweak to make your social proof irresistible

An ode to optimized pricing page headlines and subheads

See how Tally uses their pricing page hero to fight an industry “enemy”

Sephora’s Latest Lines Email and the Novelty Bias

Sephora’s Back-in-Stock Email and Loss Aversion

Sephora’s Replenishment Email and the Self-Reference Effect

Sephora’s Review Email and the Warm Glow-Giving Effect