PPC Landing Page Teardown: Show Me The Product

THE BREAKDOWN

Workamajig's PPC landing page example—what works. (And what needs work.)

In this landing page teardown series, so far we've seen:

• Part 1: How Teamwork nails the fundamentals

• Part 2: How Wrike struggled with misaligned proof

• Part 3: How Productive buried their best proof points 

Now let's look at what happens when you hide your product from view entirely. (Spoiler: It's not great.)

If you’re just joining us, quick bit of context: I found 4 competing PPC landing pages by searching "project management for agencies." Here are the ads:

Here's a closeup of the Workamajig ad copy:

And here's the Workamajig PPC landing page we'll look at today:

Here’s what’s working on Workamajig’s landing page:

1) “Just right” audience targeting.

Unlike Wrike's narrow "ad agencies" focus, Workamajig nails the sweet spot with "creative teams"—specific enough to resonate but broad enough to include various agency types.

Here’s what I’d fix on Workamajig’s landing page.

1) Headline messaging.

"Grow with confidence. Marketing project management software designed just for creative teams"

The key problem here:

We've now seen multiple PM tools say they're "designed for creative teams." And when everyone claims to be “the one,” none of them actually are.

Instead of making the same tired claim, Workamajig should show how they solve specific creative team challenges.

2) Navigation bloat.

Similar to Productive’s landing page, this page includes a full website navigation menu with multiple dropdowns that distract from the main conversion goal: requesting a demo.

The fix is simple: strip the navigation down to just the demo request CTA.

3) Missing product demonstration.

IMO this is Workamajig’s biggest miss:

Workamajig barely shows its interface.

The product is hidden behind a video player that requires user identification AND action to view.

Now put yourself in the page visitor for a moment:

For someone searching "project management for agencies," seeing how the tool actually helps manage projects should be immediate and obvious.

The fix? Put the product front and center in the hero section. Show real screenshots—or better yet, an interactive demo—of Workamajig in action.

THE ACTIONABLE TIP

Show AND tell.

Here's the key strategy you should swipe for your landing pages:

Don’t just tell your readers your software is "built for" them—show them.

In other words, don’t hide your product behind a demo request. And if you’re using an embedded video to show the product, make clicking “play” obvious and enticing.

Here's how to implement this:

1. Identify current information barriers. Look for any information that's hidden behind clicks, form fills, or video players. If you were the buyer, would these barriers frustrate you? Would you take action? Better yet, review your user recordings and conversion data—how are actual page visitors interacting with the page.

2. Prioritize product visibility. Move key product visuals to the hero section—they should be impossible to miss. Bonus points if you show your interface in action, solving the specific problem that brought visitors to your page.

3. Tell AND show your readers why your product is right for them. This is a twist on the classic “show, don’t tell” writing rule of thumb—the trick in copywriting is that you actually need both. You need to be explicit about what your product is, what it does and why that matters to the reader. You also need to use your product to show—i.e. prove—what you’re saying is true.

Someone searching for "project management software" wants to see how your tool will help them manage projects—skip the unsupported hype and show them the goods.