Why Words Win

Why Words Win

See the psychology behind successful copy. Get at least 1 actionable tip to boost conversions. In fewer than 5 minutes a week.

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Headlines & CrossheadsHeadlines & Crossheads
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Conversion rate optimization lessons for your PPC landing page hero

Conversion rate optimization lessons for your PPC landing page hero

How folk can turn a good PPC landing page into a great PPC landing page

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
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An ode to optimized pricing page headlines and subheads

An ode to optimized pricing page headlines and subheads

See how Tally uses their pricing page hero to fight an industry “enemy”

Carolyn Beaudoin
Carolyn Beaudoin
Email CopyEmail Copy
How to eff up your sales email automations

How to eff up your sales email automations

The unfortunate story of a well-known B2B software’s marketing-sales misalignment

Carolyn Beaudoin
Carolyn Beaudoin
Email CopyEmail Copy
How to leverage loss aversion to boost subscriber upgrades

How to leverage loss aversion to boost subscriber upgrades

See the Loom AI email that works hard to boost ARPU

Carolyn Beaudoin
Carolyn Beaudoin
How I narrowly escaped a phone bank scam

How I narrowly escaped a phone bank scam

The 5 persuasive techniques a scammer used to trick me (and could use to trick you as well)

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
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How to write irresistible CTAs for your warm outreach emails

How to write irresistible CTAs for your warm outreach emails

See how one strategic CTA saves an otherwise-mediocre email

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
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Are you putting too much pressure on your homepage headline?

Are you putting too much pressure on your homepage headline?

Hint: The answer is probably yes. This might help.

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
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How to make your headline memorable

How to make your headline memorable

See how Whimsical uses one simple trick to write copy that sticks

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
Loop & Tie and the Principle of Unity

Loop & Tie and the Principle of Unity

How a few words can create a powerful sense of belonging—and why that really matters for conversions.

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
A LinkedIn Cold DM CTA and the Foot-in-the-Door Effect

A LinkedIn Cold DM CTA and the Foot-in-the-Door Effect

How micro-conversions can help you boost conversions

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
Loop’s Facebook Ad and the Vividness Bias

Loop’s Facebook Ad and the Vividness Bias

How to write hooks that live rent-free in your reader’s mind

Carolyn Beaudoin
Carolyn Beaudoin
Email CopyEmail Copy
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A Basic Arts Subject Line and the Principle of Consistency

A Basic Arts Subject Line and the Principle of Consistency

How this subject line went after the jugular—and why it paid off

Carolyn Beaudoin
Carolyn Beaudoin
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