Why Words Win
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Why Words Win
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Archive
Body Copy
CTAs
Headlines & Crossheads
Email Copy
Web Copy
Subject Lines
Email Copy
Email Copy
+1
+1
Jul 17, 2024
Rover’s Subject Line and the Curiosity Gap
How to write subject lines that get an immediate open
Carolyn Beaudoin
Body Copy
Body Copy
+3
+3
Jul 11, 2024
Sephora’s Latest Lines Email and the Novelty Bias
Carolyn Beaudoin
Body Copy
Body Copy
+3
+3
Jul 09, 2024
Sephora’s Back-in-Stock Email and Loss Aversion
Carolyn Beaudoin
Body Copy
Body Copy
+3
+3
Jul 04, 2024
Sephora’s Replenishment Email and the Self-Reference Effect
Carolyn Beaudoin
Body Copy
Body Copy
+3
+3
Jul 02, 2024
Sephora’s Review Email and the Warm Glow-Giving Effect
Carolyn Beaudoin
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