CTAs

PPC Landing Page Teardown: Show Me The Product

Part 4 of 4: A lesson in showing AND telling from Workamajig.

4 (not boring) ways to nail your landing page copy

A Teamwork PPC landing page teardown. (Part 1 of a 4-part PPC landing page teardown series.)

How to write irresistible CTAs for your warm outreach emails

See how one strategic CTA saves an otherwise-mediocre email

A LinkedIn Cold DM CTA and the Foot-in-the-Door Effect

How micro-conversions can help you boost conversions

Sephora’s Latest Lines Email and the Novelty Bias

Sephora’s Back-in-Stock Email and Loss Aversion

Sephora’s Replenishment Email and the Self-Reference Effect

Sephora’s Review Email and the Warm Glow-Giving Effect