Why Words Win

Why Words Win

See the psychology behind successful copy. Get at least 1 actionable tip to boost conversions. In fewer than 5 minutes a week.

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Featured Posts

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Conversion rate optimization lessons for your PPC landing page hero

Conversion rate optimization lessons for your PPC landing page hero

How folk can turn a good PPC landing page into a great PPC landing page

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
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An ode to optimized pricing page headlines and subheads

An ode to optimized pricing page headlines and subheads

See how Tally uses their pricing page hero to fight an industry “enemy”

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
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How to write irresistible CTAs for your warm outreach emails

How to write irresistible CTAs for your warm outreach emails

See how one strategic CTA saves an otherwise-mediocre email

Carolyn Beaudoin
Carolyn Beaudoin

Archive

Body CopyBody Copy
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PPC Landing Page Teardown: Show Me The Product

PPC Landing Page Teardown: Show Me The Product

Part 4 of 4: A lesson in showing AND telling from Workamajig.

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
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PPC Landing Page Teardown: When Bold (Unsupported) Claims Backfire

PPC Landing Page Teardown: When Bold (Unsupported) Claims Backfire

Part 3 of a 4-part PPC landing page teardown series

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
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Landing page teardown: When logo bars tell the wrong story (and how to fix it)

Landing page teardown: When logo bars tell the wrong story (and how to fix it)

Part 2 of a 4-part PPC landing page teardown series

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
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4 (not boring) ways to nail your landing page copy

4 (not boring) ways to nail your landing page copy

A Teamwork PPC landing page teardown. (Part 1 of a 4-part PPC landing page teardown series.)

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
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How Asana uses numbers to write memorable body copy

How Asana uses numbers to write memorable body copy

One simple tweak to make your social proof irresistible

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
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Conversion rate optimization lessons for your PPC landing page hero

Conversion rate optimization lessons for your PPC landing page hero

How folk can turn a good PPC landing page into a great PPC landing page

Carolyn Beaudoin
Carolyn Beaudoin
Body CopyBody Copy
+2+2
An ode to optimized pricing page headlines and subheads

An ode to optimized pricing page headlines and subheads

See how Tally uses their pricing page hero to fight an industry “enemy”

Carolyn Beaudoin
Carolyn Beaudoin
Email CopyEmail Copy
How to eff up your sales email automations

How to eff up your sales email automations

The unfortunate story of a well-known B2B software’s marketing-sales misalignment

Carolyn Beaudoin
Carolyn Beaudoin
Email CopyEmail Copy
How to leverage loss aversion to boost subscriber upgrades

How to leverage loss aversion to boost subscriber upgrades

See the Loom AI email that works hard to boost ARPU

Carolyn Beaudoin
Carolyn Beaudoin
How I narrowly escaped a phone bank scam

How I narrowly escaped a phone bank scam

The 5 persuasive techniques a scammer used to trick me (and could use to trick you as well)

Carolyn Beaudoin
Carolyn Beaudoin
CTAsCTAs
+1+1
How to write irresistible CTAs for your warm outreach emails

How to write irresistible CTAs for your warm outreach emails

See how one strategic CTA saves an otherwise-mediocre email

Carolyn Beaudoin
Carolyn Beaudoin
Headlines & CrossheadsHeadlines & Crossheads
+1+1
Are you putting too much pressure on your homepage headline?

Are you putting too much pressure on your homepage headline?

Hint: The answer is probably yes. This might help.

Carolyn Beaudoin
Carolyn Beaudoin
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